Every link in the chain of production from our designers, to our production team, to the athletes, is in constant collaboration to make sure every detail is considered.
Our design team is made up of record-breaking industry leaders at the very forefront of technical apparel innovation.
Creativity and innovation to develop solutions that solve specific challenges is what it takes for gear to perform in the harshest conditions.
The best technical apparel manufacturing in the world happens in Vietnam, where our factory is. Our team go on location frequently, closely working with our manufacturing partner, challenging every decision to make our apparel come to life.
Bass fishing at the highest level requires your apparel to perform in ways no other sport or activity does. Our athletes have the time on the water to test everything, and the knowledge to communicate exactly what needs to be better.