We began this process with an idea and that idea was to listen to you. What we heard were bass anglers wanting more from their technical fishing apparel. Bass anglers who face problems with the limitations their current technical fishing apparel puts on them while in the field.
The idea was to listen to you and we did. We listened and payed very close attention to your needs and demands you put on your technical outerwear while bass fishing.
Now we have set out with a purpose and a passion to create, design, develop and produce the most innovative and technically designed bass fishing technical apparel on earth with athletic performance leading the way.