When we first introduced our name and logo to you the font we used for our name was a very simple type font. Nothing fancy to it, simple, standard, and perhaps a little boring. We did this knowing all the while that we would create a custom text style font before we launched that would fit and identify who we are as a brand. We wanted the font to fit and be as unique as our iconic logo.
Our drive focus passion and foundation behind this brand is to create and deliver the highest performance athletic based apparel for hunting and fishing on earth! With innovative and technical advancement leading the way! Now, we introduce to you the font to match who we are and what we represent.