WHY WE MADE OUR GEAR BUILT TO LAST

WHY WE MADE OUR GEAR BUILT TO LAST

Anyone who’s ever so much as observed bass anglers in action know that this is arguably the most challenging type of fishing out there. There’s nothing else like it – the rush of going head to head wi …
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HOW TO FOCUS ON WHAT YOU CAN CONTROL

HOW TO FOCUS ON WHAT YOU CAN CONTROL

The road to becoming a better bass angler is paved with obstacles. Chances are that in the long run, you’re likely to lose more fish by focusing on these unexpected, uncontrollable factors than by dec …
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HOW TO BECOME A BETTER BASS ANGLER

HOW TO BECOME A BETTER BASS ANGLER

Bass fishing takes dedication, it isn’t for everybody, it’s for people who like to roll up their sleeves, run down the lake and keep casting until the sun goes down. It’s for people who wake up at 4am …
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CHOOSING TO LEAD

CHOOSING TO LEAD

We have made a choice, and that choice is to lead with materials science as well as with our innovative designs.We’re setting out to elevate you as hunting and bass fishing athletes. We’re leading the …
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WE'RE LISTENING TO YOU

WE'RE LISTENING TO YOU

We began this process with an idea and that idea was to listen to you. What we heard were bass anglers wanting more from their technical fishing apparel. Bass anglers who face problems with the limita …
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THE NEW BUCK N’ BASS LOGO

THE NEW BUCK N’ BASS LOGO

When we first introduced our name and logo to you the font we used for our name was a very simple type font. Nothing fancy to it, simple, standard, and perhaps a little boring. We did this knowing all …
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